xx.jpg

Scribble

Scribble is a concept for an art store, featuring hands on elements and workshop programs. It features a physical retail space, display tables, shared workspace, online store and vending kiosks.

exterior.jpg
Store Overview

Drawing and writing is a tactile experience. It can be hard to find the right supplies in a traditional retail space or online store. Many stores and websites just offer a basic overview of the supplies and don't dive into induvial attributes of the products.

 

Scribble aims to bridge the gap between looking at a product on a wall and having a "hands-on" experience.

 

Scribble takes three forms:

  • Physical store:
    Features unique product displays, and a shared workspace​​

  • Online-store:
    offers a unique rating system broken down by attribute

  • Kiosk vending machines:
    Set up in key locations for purchase and pick up options

The back portion of the store functions as a shared workspace. It comes equipped with tables, benches and TV’s. During the day it can be used as a work area for students and artists. This helps drive traffic for two key customer bases.

In the evening the space can be used by local artists and teachers looking to hold guided workshops. This helps introduce customers to new media. Scribble also offers item bundles available for purchase for the workshops.

Physical Store
Store Layout

The store can be broken into two sections.

  1. The front of the store is a retail section (blue section)

  2. The back of the store is a shared space (red section)

Customers enter through the retail section, and if they want to access the shared workspace they will pass by the retail section on the way there as well as on the return trip. 

floor plan red and blue.jpg
scribble interior.jpg
Product Displays

All products are on display and available for customers to try before they purchase. Tables feature rolls of paper that act as a table cloth that customers can write on. At the end of the day, new sheets can be rolled out to create a fresh writing area start.

Sample paper pads and notebooks are also available for customers to try different writing instruments and paper combinations.

There are packs available to purchase hanging on the back, and items are available for individual purchase under the table-top. 

Shared Space & workshops
scribble interior4.jpg
Post cards

The stores also offer unique postcards using the artwork and doodles that customers leave behind when they are testing the pens and art supplies.

These are mailed out as personalized thank you notes to the teachers who host workshops. They can also function as invites to previous workshop attendees to notify them of upcoming related workshops. They also help promote customer retention of students and artists as a gentle reminder to stop by when their supplies start running low.

artist unkown mock up.png
kid postcard.png
APP
Purchase Process

Customers can order supplies online and either have it delivered picked up in-store or picked up at a vending machine.

The homepage offers employee and customer curated selections. Currated lists can be based on aesthetics, functionality, or price. One example is a specially curated lists for left-handed people. It’s not uncommon for lefties to buy new pen only to find it smear across the page. Notebooks without hard spines also makes the writing experience better for them.

The product spec page features user review and feedback. Unlike other vendors the rating system is broken down by individual attributes. For example, right-handed people may not care as much about a pen that smears, if it writes smooth.

KIOSK
Vending 

Scribble also offers single item vending machines. These feature many of the same product information features as the website and also functions as a pick up location for customers using the app. It also can act as an impression point for people unfamiliar with the brand.

Locations

The kiosks take the product to where it’s needed most. It can be found in the following locations:

  • Libraries

  • Shared workspaces

  • Offices

  • College Campuses

  • Studio Spaces

These locations also serve as an introduction point to key consumers like students, artists and office workers.

3.png
Behind the Scenes
draft verison of store

Programs Used:

  • Illustrator: Icons and logo

  • Sketchup: Interior renders & vending machine

  • Adobe Dimensions: Vending machine mockup

  • Figma: App design

  • Photoshop: general texture and image touch ups